Standout, resonate, connect.
Here at Roots we love creating brands: brands that connect, brands that resonate and brands that perfectly position you in the minds of your customers.
Being unique takes market insight. You have to find the space to be different.”
BY Understanding Your Business
Roots begins by listening! Listening and understanding what makes you unique, what makes your proposition compelling. We want to know your business strategy, your goals & your ambitions. If we understand where you want to get to we can help on the journey by ensuring that the brand best represents you and connects with your customers.
Understanding Your Market
This is vital in looking for clear brand differentiation. Whose brand works well, what can we learn from their success? What does our audience look for in a brand? By understanding the market, we are well placed to advise and provide insight & fresh thinking.
Creative Brand Development
Design is the shortcut to everything a consumer knows about a brand - its purpose, its beliefs, its personality. Design is a reflection of your brand truth.
A brand identity is not only a logo, it’s the supporting typographic / font suites, colour pallets, photographic styling and art direction. The look and feel for your signature brand.
Depending on your requirements we create a base suite of business collateral. That allows us to impose the new brand look and feel on actual, working documents. This is essential in bringing the core branding to life and to creating core rules and guidelines for logo usage & type design.
Now you have invested in a new brand, it is important that you maintain it and ensure consistency across all touch-points. We will create a brand guidelines document, that will outline and instruct how the brand is to be used.