BEST Energy Saving Technology
2017 to today
BEST came to us looking to reinvigorate their global partner recruitment campaign. A UK-based energy efficiency technology manufacturer and innovator, BEST rely on partners and distributors around the world to sell into their markets - to clients like McDonald’s, KFC, 7-Eleven and Telefonica.
Expanding that network would be very valuable for them, and they sought our full-service expertise to help them do just that.
The TWO Ingredients for Advertising Success
We believe that the best possible success from advertising campaigns comes from understanding that what happens after the advertising is just as important as the advertising itself. By not only creating beautifully crafted, meticulously split-tested adverts, but by also creating a brand-new bespoke designed and developed landing page, we were able to immediately transform results within just a couple of months of the relationship commencing.
Differentiating The Message
In advertising, one size does not fit all! Step two of this project was to put in place variations of our new landing page to appeal to the different sub-sections of BEST’s target markets. For example, in one variant we looked to use imagery and copy on the page to directly engage with green issues front and centre:
Tying It All Together
What value does a lead have, if there is no process behind it to close the sale? At Roots, we believe passionately in influencing the whole process - from first contact to close of sale. A big part of that process is introducing a powerful system that can facilitate good sales, provide marketing automation and deliver great reporting for the guys in charge. For us, that system is SharpSpring.
Beyond Advertising & Lead Generation
As a full service agency, we often work with our clients on more than one element. Whilst partner recruitment was definitely the initial focus, our design team wasn’t idle! Over the years, we’ve created a range of documents, assets and designs to help BEST grow.