Musings

How to get more from your website in 2021

Amber Connell / Marketing Insights / 16th Apr 2021
Amber Connell 16th Apr 2021 Marketing Insights

Have you ever felt like your website needed other or better ways to stand out from the crowd? your competition? Are you looking for great ways to optimise your website to its best potential?

Well, look no further! We have come up with a few tips on what you could be doing today to get the most from your website.

2021 has already shown a huge shift to a more digital world, with more and more people searching the web for different websites. So, let us take full advantage of this!

That good old search bar

Let us start with search engine optimisation, otherwise known as SEO. It is the process of optimising your online content in a way to make it stand out, using search engines like Google to show your website at the top for search rankings by using certain keywords. How do I find the best keywords you ask? Research! You can do this by:

Knowing your niche - Defining your goals - Good keyword research tools.

It is beneficial to take on keywords as if you were somebody else typing them into Google – this is because you might describe what you offer in a slightly different way than some people ask for it!

Would you like fries with that?

So, you are on a strict diet but decide to treat yourself to a burger, just a burger though, until you get there and are face-to-face with the golden, salty fries. All it takes is six magic words ‘would you like fries with that?’. Now you are driving away with the entire saver menu, whoops!

This brings us to two especially important parts of marketing:

Cross-selling and eCommerce Upselling

Upselling is offering your customers a better (more expensive) item when they add a product to their cart or even reach the checkout page.

One of the best strategies to entice your customers with an upsell is by offering them a larger option - bigger items will give the impression of increased product value and make it easier for you to justify that extra cost.

Cross-selling has essentially the same motive as upselling, however it is performed in a slightly different way – involving making a recommendation adjacent to the original product. Upselling will be more of an upgrade, whereas a cross-sell can be a whole other additional purchase.

You can cross-sell on your website pages such as - sales pages, landing pages or blog posts.

Getting the best user experience

Do you ever click off a website that looks outdated? Me too!

User Experience (UX) is vital when you want your website to run to its full potential. Luckily, we have a few ways that you can create the best UX on your website today, including:

  • Every page needs a clear call to action.
  • Have colours and fonts that are easy to read.
  • Get rid of elements that may slow down your website.
  • Consider your mobile and tablet users, these are increasing rapidly!

Convert to the good side!

Have you ever wondered about how you can successfully convert potential customers through your call to action on your website, then look no further! Here is a list of conversion techniques that we suggest:

  • Add pop-ups to your site.
  • Add testimonials, reviews and case studies.
  • Live chat/chat bots

Interestingly, the rise in live chat has been due to a lot of companies taking the ‘virtual’ approach, since being in a pandemic lockdown, live chatting has been a fantastic way of getting that quick response – as if you were speaking to the employee in person.

Speed is what you need

Here is the thing: depending on how fast your website runs can determine how long somebody is willing to stay on it, how many of them will convert to paying customers or even where you rank in organic search. So, let’s face it, there is nothing worse than a slow website. Do not panic! There is a great way to boost your websites performance speed from:

  • Minify resources.
  • Ensure your images are appropriate sizes.
  • Enable compression.

Do you need to spice up your website?

So in summary, there is an almost infinite number of different tasks that we can spend our days doing as website owners, and you may not have enough time to do them all. Which is why we are here to help you with this. There is a huge amount of waiting traffic out there and you are the next stop!

Amber Connell

Amber Connell / Senior Developer

As our Social specialist, Amber has firm grasp of all things digital and an incredible passion for marketing. When she's not running campaigns, you'll find her out running with her (very cute) puppy Milo.